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The Iconic Has An Online Outlet Now, And Discounts Start At Half Price

The Iconic Has An Online Outlet Now, And Discounts Start At Half Price

In horrible news for my recovering bank account since all those sales during lockdown and a desperate need to distract myself form a worldwide pandemic situation, The Iconic now has an outlet store and I want everything.

With savings of AT LEAST 50 percent, the new outlet has a range of quality discounted and end-of-season looks from The Iconic’s main catalogue. And yes, the styles are across womens, mens and kids so everyone can save the moolah.

“While plans to create THE ICONIC OUTLET had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times,” Erica Berchtold, THE ICONIC’s Chief Executive Officer, said in a statement.


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“Our customers will now have the option of two distinct shopping destinations. THE ICONIC for a curation of the latest fashion, sport and lifestyle new arrivals, and THE ICONIC OUTLET, to shop some of the best deals across the country”.

They’re also throwing around some introductory offers too, including an extra 25 percent off when you buy three items, until 11:59pm on August 31.

I’ve just had a quick look through “for research purposes” and these are LEGIT local and international brands too, not just the el cheapo stuff that should be 50 percent off anyway, in my opinion.


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There’s Adidas shoes for just over $60, an Alex Perry dress for $420 (for those not in the know, that’s half price and an epic deal), and Alice McCall from $73.50.

Oh my god, you guys, I actually need to stop because there’s also Free People dresses for $40, Lover pieces for $60 and a KITX dress for $40. These are insane prices and I’m slowly adding too many things to my cart. Seriously, someone please tell me I don’t need these things and I promised myself I’d save.

Then again, my wardrobe will be AMAZING before this pandemic ends.

(Lead Images: Unsplash / Hipster Mum)

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