Now Reading
New Yorkers Are Going Crazy Over This 24-Karat Gold $100 Doughnut

New Yorkers Are Going Crazy Over This 24-Karat Gold $100 Doughnut

As the saying goes – New Year, new doughnut obsession. 2015 will forever be known as the year doughnuts (and other fanciful treats) were forcibly shoved on top of milkshakes for your amusement Instagram fame. So in 2016 it’s high time we celebrated the doughnut for just being a doughnut.

Just kidding! This one’s got gold on it!

First things first, yes you can eat it. Secondly, once you dive into its crusty golden flesh, there’s no doubt you’ll be talking about it for years to come. Say hello to your new edible obsession – The Golden Cristal Ube Donut. And it costs $100.

So what does a doughnut worth one-Benjamin get you? The creators start with a gold-ube donut (more on that later) covered in Cristal champagne icing. It’s then filled with ube mousse and champagne jelly. The final touch is a light dusting of 24k gold flakes. Like, seriously.

The masterminds behind this delectable creation? New York restaurant Manila Social Club. Found in the increasingly gentrified Williamsburg suburb of Brooklyn, this fancy-pants eatery sure knows how to push the boundaries. Owner Björn DelaCruz creates the ultimate in Instagrammable food, blending a NYC sensibility with humble flavours from his native Philippines.

The golden doughnut is part of Manila Social Club’s weekly Ube Donut program, where doughnut concoctions are made ready-to-order each Friday. “Ube” is actually a purple yam, kind of like a sweet potato, which may sound like a pretty strange thing to put in a doughnut, but you’ve got to trust the traditional Filipino cuisine – they’ve been using this particular root vegetable in desserts for centuries.


This five-star snack makeover is pretty bonkers but trust NYC patrons to gobble it up like nobody’s business. Speaking with firstwefeast, DelaCruz was pretty incredulous at the public’s reaction, but understands that it is The Big Apple, after all. “I didn’t know people would go and order a dozen [of these] at a time! But then again, it is New York, and there are people willing to put down a grand for a dozen doughnuts.”

Manila Social Club are still accepting orders for these decadent doughnuts, and DelaCruz has promised to hand deliver them to anywhere across New York’s five boroughs and the Tristate area. So if 2016 is the year you decided embrace your inner #YOLO, now’s your chance. Sure, your rent payment might suffer, but think of the story.

(Lead image: left @manilasocialclub/Instagram, right @indulgenteats/Instagram)

Check it out for yourself – fly with Qantas to New York City.

Scroll To Top