Every now and then, strange marketing things happen that you initially scoff at and scroll passed. But then, they won’t leave your brain. Slowly, their pure genius reveals itself to you until you find yourself googling and (sometimes even) purchasing that very thing.
This is exactly how I feel about new ‘Tram Socks’ that perfectly match the hard-to-miss seat fabric of the Yarra Trams.
My initial question was why would you want to blend in with public transport? The more I look at it, however, my question has changed to: why wouldn’t you?
Imagine all the putting of your foot on the seat you could suddenly get away with — I mean, still don’t because that’s gross and other people need to sit there, but the point is that you COULD.
#Tramsocks are available now for $15:
I’m also starting to dig the neon green, even though it started off so putrid to me. What can I say, I’m converted.
Who put this all together? The same people who invented a “tabletop party game of accidental fare evasion and undercover inspectors, based on Melbourne’s public transport network” called Touched On. No, I hadn’t heard of it either, but now that I have I sort of really want it too.
You can buy the socks for $17, along with the card game and a range of other tram-related merchandise that you never knew you needed from the Touched On website.
Seeing as Melbourne metro has gone back into lockdown, maybe it’ll even help bring a little bit of the outside world and normal morning commutes into the safety of your own home?
(Lead Image: Facebook / Dyl & Oscar)
Kassia is the Editor of AWOL, and a straight-up travel addict. She was born without a sense of direction, yet an intense desire to explore the world. As such, she's lost 90% of the time but she's learned to roll with it. You can catch her latest adventures on Instagram @probably_kassia.