Enticing people back into long-haul international travel come 2021 is the latest challenge for tourism PRs, but Iceland is doing a fine job of showing us how it’s done.
Geothermal lagoons are a big drawcard to the Land of Fire and Ice – I mean, did you even go to Iceland if you don’t ‘Gram yourself covered in mud at the Blue Lagoon?
With this in mind, attractions and hospitality company, Pursuit, figured some simple maths would help to get tourism flowing again next year: geothermal lagoon + oceanfront infinity edge + swim-up bar = more visitors.
And if the global attention their idea is getting is anything to go by, their sums would be correct.
Sky Lagoon is currently under development in Kársnes Harbour, just minutes from Reykjavik’s uber cool city centre. It promises to “rejuvenate your sense at the edge of the world”, by way of a 70-metre infinity edge geothermal lagoon with sweeping Atlantic ocean views and modelled after traditional Icelandic turf houses.
The renders are spectacular and already have us dreaming of submerging ourselves in the warm, mineral-rich waters with a margarita in hand, as we ease our world-weary bones.
Sky Lagoon promises the opportunity to take in much more than water views, though. Namely, “sunsets, stormy skies and dancing Northern Lights“. Casual.
The new project gives you the chance to experience life as the Icelanders do. “Spending time relaxing in natural geothermal waters is an integral part of our culture here in Iceland,” said Dagny Petursdottir, General Manager of Sky Lagoon.
That also means there is an oceanfront sauna, of course. The man-made wonder will also feature a cold pool, dining, shopping and yep, that in-lagoon bar.
The opening date for Sky Lagoon is slated for Spring 2021.
Iceland opened its borders to travellers within the Schengen area on June 15, but is still closed to tourists outside the region. However, as restrictions begin to ease the closer we hurtle toward 2021, we expect this to open up to international travellers.
While you’re here, check out this guide to Iceland’s ring road, promising everything from Fjords to active volcanoes.
(Lead Image: Provided / Pursuit)