I don’t need to convince you that Ben & Jerry’s is a good time, you already know.
Not content to simply improve the state of our tastebuds, the latest Ben & Jerry’s flavour has partnered with 350.org Australia and the Climate Council to take a crack at changing the state of climate change by pushing to stop Australia’s current use of fossil fuels.
The limited-edition flavour, Unfudge our Future, is a delish vegan-friendly combo of chocolate and peanut butter Non-Dairy ice cream, fudge brownies and peanut butter cookie dough.
A portion of the proceeds made from every pint of Unfudge our Future sold will go to 350.org Australia and personalised pints were sent to Scott Morrison, Josh Frydenberg and Angus Taylor.
That’s wild enough, but those personalised pints arrived with a note saying: “As you plan the new budget for delivery to the nation on 6 October, make fossil fuels history and invest in a fast and fair transition to 100% renewables”.
“The government is making critical decisions that will impact Australia and our planet for generations to come,” said Bert Naber, Marketing Manager for Ben & Jerry’s.
“We have an opportunity to reboot our economy with solutions that deliver a cleaner, more resilient and fairer future for Australians, and we’re galvanising fans behind the demand on our leaders to Unfudge our Future via an online tool at benandjerry.com.au/climate and in scoop shops across the country”.
Let’s be real, I was going to eat ice cream and junk food anyway, so it pleases me that my act of gluttony and comfort can actually be of some use to the world.
“Whilst climate change affects us all, it doesn’t affect us all equally,” stated Ben & Jerry’s Impact & Activism ManagerSteph Curley.
“Many of our communities are at an increased risk of a warming planet — and we have a responsibility to advocate for a new future. We’ve seen it’s possible to redesign the way we live, with strong community, business and industry support. Now we just need the political will and investment”.
You heard them, time to go eat ice cream!
(Lead Image: Provided / Ben & Jerry’s)
Kassia is the Editor of AWOL, and a straight-up travel addict. She was born without a sense of direction, yet an intense desire to explore the world. As such, she's lost 90% of the time but she's learned to roll with it. You can catch her latest adventures on Instagram @probably_kassia.