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Embrace The K-Wave: Your Must-See Guide to Seoul

Embrace The K-Wave: Your Must-See Guide to Seoul

From K-pop to K-beauty, South Korea has quickly made its way to the top of the must-visit list for many. Seoul combines the best of modern-day Korea with beautifully preserved slices of history.

Walk through the streets, explore the breathtaking palaces, shop the latest fashion trends and enjoy the bottomless feast of a traditional Korean BBQ. There truly is something for everyone in Seoul.

To help plan your trip, we’ve sought out the best places to put on your list for your first time to South Korea’s bustling capital.


When visiting Seoul, your first stop to shop and eat must be Myengdong. From small boutique stores and local food carts, to major department stores and busy restaurants, Myeongdong is full of life from day to night. Not to mention, there’s no shortage of Korean skincare stores for all of your beauty needs.

The neon lights are an attraction alone, so we recommend a night-time stroll through the bustling streets.

Gyeongbokgung Palace

Immerse yourself in the history of Korea at Gyeongbokgung Palace. Built in 1395 during the Joseon Dynasty, it is Korea’s largest and most iconic palace.

Watch a reenactment of the changing of the guards, rent a traditional Korean Hanbok to wear, or simply take a stroll through the grounds of the palace and take in the beauty of the architecture – this is not one to miss!

N Seoul Tower

Also known as Namsan Tower, N Seoul Tower is one of the highest points in Seoul and is used as an observation and communication tower. Tourists can travel to the observation deck to get a 360-degree view of the city.

For couples — make sure to add a padlock to the collection of other love padlocks along the fence. If you don’t have your own, these are available to purchase at the souvenir shop.

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Hangang River

Hangang is the river that flows through the centre of Seoul, crossing three provinces. Go feed your adrenaline rush with water sports, or hire a bike and spend the day cycling riverside. If a riverbank picnic is just not enough, hire a tubester, bring your lunch and immerse yourself in the scenery while floating on the water.

Take yourself on a pirate themed river cruise with the kids, or a K-pop themed for music fans, then end the night watching the rainbow fountain with colourful lights and music. The experiences are endless.

Lotte World

Lotte World is the world’s largest indoor adventure park and an outdoor ‘Magic Island’.

The park includes an ice-skating rink, laser shows, parades and even a Korean folk museum, but it doesn’t stop there! You’ll also find Korea’s largest indoor aquarium, for those who would rather peruse than feel the thrill of rollercoasters, and a hotel overlooking the theme park for anyone just looking for some R&R.

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