Two things I thoroughly enjoy in life — gin and basic condiments — have now been combined, leaving me with one question: why? Ok fine, I have a second, conflicting question too: can I try it, please?
As weird as it sounds, apparently the concept isn’t entirely new. “GinMayo is based on Zaanse mayo, which has been in favour for over 55 years” states the Amsterdam-based CelebrateWhatYouEat website, the makers behind these zany sauces.
Apparently starting life in 2017 as a homemade condiment based on a recipe from the 50s at Amsterdam seafood restaurant Mossel & Gin, the GinMayo gathered a bit of a cult following. Capitalising on the popularity, they packaged it in a tube so people could take it home and match it with dishes like fried chicken, some seafood, sandwiches and burgers.
“Infused with Bobby’s, a fine and balanced distilled gin that contains 8 botanicals. This causes its welcoming taste with a festive kick. And guess what, it actually contains 2% alcohol. So even if it won’t get you drunk, it will get things going” states the website.
More recently, GinChup was released — which apparently pairs perfectly with a triple-cheese toastie and bloody mary shots.
“GinChup’s taste unfolds in three phases. At first, you’ll experience GinChup’s fresh [tomato] flavour. From there, you taste the zesty blend of spices, which hints towards the botanicals found in the Bobby’s Gin we used. And, in the end, the 2% alcohol makes sure that the taste nicely vanishes in your mouth. So, just as our GinMayo, even if it won’t get you drunk, it will get things going” describes the website.
So what has Amsterdam got to do with us while the borders are closed? Because these sauces have infiltrated our shores.
You can buy them online, or from some specialty food around the country including Darlo General and Sorry Thanks I Love You both in Sydney, and St Ali, Blackhearts & Sparrows and Meatsmith in Melbourne.
(Lead image: Instagram / @celebratewhatyoueat)