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This New Pop-Up Museum In LA Is All About Britney, Bitch

This New Pop-Up Museum In LA Is All About Britney, Bitch

Ever wished you were actually, y’know, in a Britney Spears video? Well, it’s your lucky year – provided you can make it to Los Angeles.

The Zone is an elaborate new pop-up dedicated to the majesty of one Britney Spears. The venue features nine interactive rooms that let you step inside iconic Britney music videos.

Yes, it’s in LA – at 6310 W 3rd Street, on the corner of Fairfax, to be precise – and yes, it’s real.

The Zone opened with the full endorsement of Spears herself, who even donated some of her own pieces to the shrine.

The interactive rooms definitely look impressive.

Behold, the classroom, locker hall and gym from 1998’s untouchable ‘…Baby One More Time’ music video. You can channel ‘Toxic’ in a replica of its plane set. A jungle room takes its cues from the ‘I’m a Slave 4 U’ performance at the 2001 MTV VMAs, complete with python.


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Now boarding ✈️ final destination is #BritneyTheZone 💕✨ (🎥 Courtesy of Sony Music Entertainment)

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There’s also a zone inspired by Britney’s The Circus tour and the Mars-set ‘Oops!…I Did It Again’ video. A costume room features the original outfits from videos including ‘Toxic’ and ‘Till The World Ends’. Also included: the dress she wore on Star Search at age 10.

After all that excitement (and Insta potential), a visit to The Zone naturally ends in the retail store. Britney has made classic tour merch and other exclusive pieces available for purchase.

You can find out more about this only-in-LA enterprise at The Zone website. Then it’s time to gather the gang and book those flights.

(Lead Image: The Zone) 

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