If you haven’t heard of the term “millennial pink”, that’s OK. You’ve no doubt seen it around or accidentally stumbled on one of millions (billions) of articles theorising, deconstructing and celebrating it. Pervading our consciousness for the last couple of years, pink has now become the bonafide colour of youth, fun and most importantly, protest. And because this is how things go, it’s made its way to New York’s famous food scene.
As you can see, Instagram dreams are built from millennial pink.
There’s also restaurants like Pietro Nolita, a dedicated all pink healthy Italian restaurant, and The Lucky Bee, an asian fusion pink worshipping restaurant, that have incorporated the generation defining colour into their offering too:
We’re calling out for this particular trend to make its way to Australia. Stat. But for now, we’re more than happy to go on a pink restaurant tour of NYC.
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Josephine is a staff writer at Junkee Media. You can find her words on AWOL, The Cusp, food she bagsed in the fridge.